Every business invests in different digital marketing approaches to realize better sales and promote the business brand. One of the most common digital marketing ideas used today is Google ads. However, running ads is only useful to a business if it brings in new leads and sale. The conversion rate of a Google ad, Bing, or Facebook number of clicks that actually turn into lead or sale. Statistics who that the average conversion rate of ads is 4.4% and this is not a good figure following the huge amount invested. For that reason, every business that engages in Google search campaign should employ tricks that increases the conversion rate.
Before you start your Google search campaign, you should have a working tracking system. The number of Google, Bing, and Facebook ads accounts with a working tracking system is quite low. One of the tracking systems that you should consider for your Google search campaign is Google analytics. The other function of the tracking system is to identify the performance of your leads to know the ones to keep for your Google search campaign. If the conversion rate is low, you should look for effective means on how to increase the figure. Read on to learn some of the ways and means of increasing conversions.
An improvement in the quality score is a perfect way of increasing conversions. Ensure that the content available on your campaign platforms are relevant for every searcher. As you know, Google rewards top quality results with premium placements at a much-reduced cost. For you to achieve a high quality score, you will need improvement on keywords, ads, and landing page. It will ensure that you improve the conversion rate. If possible, you should consider hiring SEO experts to help.
The next tip is narrowing your audience. Identify your target audience since most of the online users might not show interests in your products. Narrowing your audience will ensure that you spend less in your Google search campaign. One way of narrowing your audience is using specific match long-tail keywords in your ads. With the right keywords in your ad, your conversion rate will skyrocket.
Also, you can improve the conversion rate by optimizing your landing page. Optimization of the landing pages involves making them quicker and ensuring they have an SSL certificate. Routine testing of the landing pages is advised to ensure that you realized an improvement on your conversion rate. Lastly, abandon terms that are not leading to sales. From the search term report, you can tell the right keywords that should appear on your ads. As a Google campaign manager, you should use this guide to improve your conversion rate.
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